WOWO social media with care for pets
A social media content system for pet care: fluid typography, chrome 3D objects, and a high-contrast palette.
- Client
- WOWO
- Location
- Moscow, Russia
Link
Posts with care
The main goal of every WOWO publication
is to convey a sense of safety and care to the audience.
Each headline stands out and reflects the essence of the post.
The graphics attract attention and create a sense of exclusivity.
And the contrasting yet soft palette creates that special vibe
that makes you want to hug the post and never let go.
The most important things are in the details
Chrome-plated 3D objects and fluid lines echo
the interior of the grooming salon, shaping the modern character
of the content and reflecting the brand’s unique identity.
The typography reinforces this style:
the headlines feature a chrome effect, allowing
all the elements to come together as a cohesive visual system.
Social media isn’t a dump—it’s a system
We developed an entire social media ecosystem for different platforms. Each social network received its own unique content categories and posts that would attract the right audience and fit the format perfectly.
WOWO followers also always received a diverse range of content. We brought together everything that mattered: expert, entertaining, and informative posts, as well as trends.
This combination helps attract a broad audience, hold their attention, and make the content both useful and engaging.
Affordable, yet luxurious
AI-generated videos have become not only incredibly popular,
but also budget-friendly.
Instead of paying for a studio, model, makeup artist, stylist, and a whole host of other people,
one person from the Gribzer Team creates both
a natural fashion shoot and an animation with a mascot
that delivers information in a creative way.
How did we do it?
An analytical start
We outlined the SMM and marketing strategies, defined the target audience, and agreed on the tone of voice. As a result, the project gained a clear understanding of WHAT we would do, FOR WHOM, and HOW we would work.
Building recognizability
We developed a unique identity not only for social media posts, but also for all advertising publications and media. As a result, the project gained a unique visual style, recognizability, and tools for working with design going forward—even without the services of the Gribzer Team.
Launching social media
We launched the WOWO project’s social media from scratch: - Instagram - Telegram - VKontakte - Threads
Uniqueness
We developed unique content categories and publications for each individual platform. We eliminated total cross-posting and diversified the platforms with unique posts that not only attracted the audience’s attention but also helped retain it. As a result: a minimal number of unfollows.
The face of the brand
We created a recognizable mascot that presented the brand. Not only in informational, but also in expert publications. As a result, the WOWO French bulldog became a huge favorite with users and the star of the project!
What did we achieve?
The project received a complete social media package with a timeless design that will remain relevant for many years to come. It also includes analytical documents that enable the business to redefine its audience and adapt future plans based on existing strategies.
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