Task
Creating games with a mascot is pure joy. You literally bring a character to life, define its personality, and plan its movements. Making games for a large brand's broad audience is joy squared.
Firstly, you know for sure that your mini-app will be played, as the audience can number in the hundreds of thousands. This is just as important for the creator as it is for the client.
Secondly, developing a mini-app for a wide audience involves simplicity in mechanics on one hand, and a challenge on the other. It's not enough to engage a user once; it's crucial that they return to your app again and again.
Solution
We developed a mini-app for Telegram with a vibrant web interface to engage users from the very first seconds. Each stage is clearly highlighted and understandable: animations, icons, and color accents make navigation intuitive, and working with the service easy and enjoyable.
The scenario is built on the principle of a game: short hints and visual elements prevent users from getting lost, and key actions are always visible.
Registration and the first launch are as quick as possible: the system guides the user, smooth transitions and dynamic elements make the process lively and simple. The interface responds to actions, provides hints, and supports at every stage.
As a result, the mini-app is convenient for users of all ages, engaging and motivating.
Engagement Game
There are several mechanics to ensure users return again and again. We used a simple and optimal solution—a leaderboard.
Leaderboards once turned arcade machines into money-making machines. People love to compete with each other and set records, and for this, they are willing to enter the game over and over. And we're delighted because the game turned out great.
We are not at liberty to disclose user statistics, but the fact that users are still playing this game speaks for itself.
/ Project team
- Art Director, Developer
- Sergey Gribanov
- Designer
- Artem Kachanko
- Motion Designer
- Vadim Shalnov
/ See also
Other projects
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