All work

More Rakov: Branding and Modular Packaging

We created a signature logo, developed a modular packaging line, and key visuals with gastro photography on red — the brand stands out both on the shelf and in the feed.

BrandingPackagingGraphic Design
Year
2020

Link

more.mp4

Task

"Sea of Crayfish" is a well-known fresh crayfish delivery service. As the business expanded, the brand needed a rebranding and an update to its visual language while maintaining its recognizability.

Solution

"Sea of Crayfish" became more noticeable on the shelf and in the feed, and the visual style became cleaner, more concise, and more expressive.

Our team:

  • Updated the brand logo, preserving its recognizability and enhancing its modern appeal.

  • Developed a cohesive packaging and brand carrier system—from boxes to stickers—with a focus on gastronomic photography. The appetizing shots became the central element of the visual language, literally making your mouth water every time you see them.

  • Optimized social media communication: now the brand looks consistent and vibrant at every point of contact.

/ Project team

Designer, motion designer
Сергей Грибанов

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