Task
We developed a cohesive visual case for the educational project IMAGINATION, which brought all the courses together into one readable system.
Solution
We started with analysis: we examined the courses, delved into each direction, and selected references to ensure the visual language accurately reflected the school's character and inspired students.
Next was the creation of the identity. We defined a unique shade and graphic accent for each direction to maintain brand integrity while keeping it flexible and vibrant.
Animation works across all media: it enlivens videos, presentations, video lessons, and classroom decor. Everything is in a unified system that easily scales to new tasks.
We tested it in practice: business cards, merchandise, manuals, stickers—the brand looks bright and modern across all media, ready for the launch of new courses and formats.
/ Project team
- Designer, Motion Designer
- Sergey Gribanov
/ See also
Other projects
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