Task
The Asian restobar on Rubinstein Street, GUCCI, with its strong bar program and 'dark luxury' atmosphere, has noticeably revitalized the once-bored audience of the famous gastro street in Saint Petersburg.
WE ARE PARTLY TO BLAME FOR THIS
Solution
The restaurant owners approached us with a task: to create a brand that sets the right mood from the very first moment.
We developed an identity that drives sales by shaping the brand image: a logo with the elegance of hieroglyphs, a premium black and gold palette, and an expressive photo style that plays with light and glass reflections.
Results
The identity became a key element of the atmosphere: black and gold established the signature visual code of GUCCI.
The new brand unified the interior, menu, and communications into a cohesive concept — highlighting the character of the establishment and enhancing its premium status.
/ Project team
- Designer
- Сергей Грибанов
/ See also
Other projects
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