Freedom Finance Digital Ecosystem
We crafted a clear information architecture with transparent CTAs to boost traffic
- Client
- Freedom Finance
- Location
- Russia
- Year
- 2021
Freedom Finance — a financial brand focused on strengthening its digital presence and enhancing client acquisition for investment products.
In the financial services category, users rarely make immediate decisions. They need trust, a clear offer, multiple brand interactions, and a careful journey from initial interest to application.
Our task was to establish performance communication: identify relevant audience segments, launch advertising campaigns, test creatives, and boost conversion at all stages of the funnel.
Task
The main task is to make lead generation more manageable.
The primary focus is on performance metrics: CAC, CTR, CPC, conversion to application, and lead quality.
The project addressed several business objectives:
strengthen brand presence in the digital environment
increase the number of applications for investment products
reduce customer acquisition cost
enhance conversion of advertising traffic
scale campaigns through segmentation and look-a-like audiences
improve user interaction quality with landing pages
CAC
customer acquisition cost
CTR
click-through rate
CPC
cost per click
Freedom Finance
Want to understand investments but don't know where to start? 📈
We've prepared a short guide: how a brokerage account works, what instruments are available, and why it's important to assess risk before purchasing assets.
Submit an application — a specialist will help you take the first step 📝
Freedom Finance
Investments don't have a one-size-fits-all scenario 💸
Some need to save for a big goal, others want to diversify their capital, and some are just exploring the market.
Answer a few questions — and receive a consultation on products that match your experience and goals.
Freedom Finance
What type of investor are you: cautious, balanced, or ready to take risks? 🤔
Take a short test and find out which parameters are important to consider before choosing investment tools.
The result will help you better prepare for a consultation with a specialist.
Freedom Finance
No need to understand all the terms at once 🤯
During the consultation, a specialist will explain how investment products work, what risks to consider, and what steps can be taken initially.
No promises of returns — just a clear breakdown of opportunities and risks.
Idea
The foundation of our work was a combination of analytics, segmentation, and regular optimization.
We divided the audience into segments, tested advertising hypotheses, and adapted creatives based on user behavior, interests, and readiness level.
Performance marketing in this project worked as a system: audiences, channels, ads, landing pages, chatbots, and consultations were integrated into a single funnel.
This approach allowed us to manage traffic quality and gradually reduce client acquisition costs.
Freedom Finance
Profitability and risk are always linked 📈
Before choosing an investment product, it's important to understand the term, goal, acceptable risk level, and instrument liquidity.
We've prepared a simple breakdown to help you ask the right questions during consultations 😉
Freedom Finance
You have already shown interest in investment products.
Continue with a short consultation: a specialist will help you define your goal, answer your questions, and guide you on the next steps to explore.
Submit a request — we'll get back to you with a clear plan.
Implementation
We started the work with audience analysis and advertising funnel.
We analyzed behavioral data, interests of potential investors, and touchpoints where a user could transition from interest to application.
Based on this, audience segments and look-a-like models were created to scale advertising campaigns.
Special attention was given to the connection between 'advertising — landing page — consultation'. The user needed to quickly understand the offer, submit a request, and receive the next clear step.
The following directions were implemented within the project:
Analysis of audience behavioral data
Segmentation of potential investors
Creation of lookalike audiences
Launch of performance campaigns on Yandex Direct
Launch of advertising campaigns on Telegram
Launch of advertising campaigns on VK
Preparation of dynamic ads
Personalization of creatives for different audience segments
A/B testing of advertising ads
Optimization of CTR and CPC
A/B testing of landing page headlines
Testing of CTA
Optimization of user journey
Integration of chatbots
Implementation of personalized consultations
Testing of welcome offers and bonus mechanics
Special attention was given to the connection between 'advertising — landing page — consultation'. The user needed to quickly understand the offer, submit a request, and receive the next clear step.
-15%
Customer acquisition cost reduced by 15%
NDA
expansion of the client base
NDA
increase in the number of applications
Result
Freedom Finance gained a more manageable performance system for client acquisition in digital.
Advertising campaigns became more precise in targeting different audience segments, and the optimization of landing pages and user journey helped increase the efficiency of incoming traffic.
The project enhanced lead generation, reduced customer acquisition costs, and expanded the client base through more precise promotion of investment products.
Detailed data on reach, engagement, and other marketing metrics of this project are not disclosed due to confidentiality agreements. We respect our agreements with clients and do not publish closed statistics on open platforms.
/ Project team
- Marketer
- Михаил Тарасов
- Designer
- Сергей Грибанов
/ See also
Other projects
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