Street Galleries: Visual System for the Graffiti Festival
At the core is a universal frame-sign and poster module; unique palettes were created for each city, and the website was supported with the same guidelines and adaptive layouts.
- Client
- Urban Galleries
- Year
- 2023
Task
The graffiti festival is taking place in several cities across Russia. The task is to create a visual language that unifies all the venues while easily adapting to the unique characteristics of each city.
Solution
A modular identity that unites cities. For the 'Street Galleries' festival, we developed a visual system that is easily recognizable in each participating city.
At the center is a universal signature frame: it sets a recognizable rhythm for all communication and easily adapts to any medium, from city posters to digital formats.
We designed individual color palettes for each city: the website and posters in Nizhny, Perm, or Rostov have their own unique sound, yet always remain part of a unified festival identity.
/ Project team
- Designer
- Sergey Gribanov
/ See also
Other projects
/ Liked this project?
We'll make something just as strong for your brand
Tell us about your task — we'll suggest an approach, timeline and estimate. First reply within a day, no obligations.
