LADA Media Races: Visual System

The challenge was to package a new festival product so that it was clearly understood by partners, media, brands, and the audience alike.

The project is like a media platform: its own reality show, a cohesive visual system, simple participation mechanics, extensive reach, and clear integrations for partners.

• formulate the project idea and festival format

• show the potential of media sports and motorsports

• assemble the structure of the reality show and the final race

• map out the activity plan and promotion channels

• describe the work with media partners and the community

• package partner deals and brand integration mechanics

• present everything in a cohesive presentation

Project Idea — to transfer the proven mechanics of media competitions into motorsports and package it into a cohesive visual system and content for quick launches.

Media football and media basketball have already shown that when media personalities are involved, it results in an explosion of reach and attention. We amplify this effect with motorsports — speed, risk, team dynamics, and cinematic visuals — and support it with a streamlined identity and content mechanics for social media and video.

Project Formula: star teams + fast cars + big festival.

The festival is the key event. The reality show is the media launch: it introduces the team lineups, provides the thrill of challenges, forms favorites, and brings the audience to the finale already invested in the story. We support this journey with a unified brand visual system, a modular grid of posters and posts, a clear typography pace, and editing rhythms — to release content instantly and synchronously across all social networks.