Discourse: Rebranding for Partners
Executed a large-scale project updating the logo, website, and social media templates
- Location
- Moscow, Russia
- Year
- 2024
Задача
When our colleagues from the Moscow agency “Discourse” planned to scale up, we couldn't stay on the sidelines. At that time, we had discussed a possible rebranding several times, so we immediately took on this case.
Our task was to establish a unified brand identity for “Discourse” and create a modern website that clearly explains the product, builds trust, and maintains brand recognition in the digital environment.
It was important to integrate identity, web design, and technological implementation into a cohesive system.
AND DO IT WITH FLAIR
Solution
In the classical understanding of linguistics, Discourse is a dialogue, monologue, or conversation immersed in a life context.
We took this definition as a starting point and developed the website design around clear information delivery and intuitive navigation. The prototypes of key pages are structured so that the user immediately understands the essence of the product.
The visual language of the site supports the identity: accent colors, concise typography, clean grids, dynamic details. Each element is adapted for convenient display on any device.
/ Project team
- Art Director
- Sergey Gribanov
- Designer
- Vadim Shalnov
- Designer
- Artem Kachanko
/ See also
Other projects
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